Having a winning strategy is all about ensuring that you are maximising your internal strengths and competitive capabilities and that you are focusing your internal resources on the most profitable outcomes. It need not be about establishing a leadership position, but it is about having a differentiated offering and unique qualities that your customers recognise.

Many companies have still not embraced all the advantages that comes with being in a digital landscape. Being a digital business is not just about sticking up a website or making sure you are visible on social media, rather it is about using technology to re-define the potential of your products and services and finding and engaging with your customers, partners and employees in ways that were just not possible some years ago. Instead of being content with the status quo, it is about continually re-inventing yourself and moving your business forward in all the different ways that digital technology allows.

Why should I spend money on strategy? We can do that ourselves.

Of course, setting the strategy is the task of the CEO and the board but sometimes an outsider’s view, can be very helpful, for example when it comes to thinking through which market you are really competing in or assessing whether you might have overlooked an adjacent opportunity. Or perhaps you might want to quietly undertake an impartial study to find out what your customers or even the customers of your competitors really think about your product or service.

At other times, it is just about being able to throw more focused resources at specific strategic questions such as determining which markets or market segments are going to be most profitable for your business or undertaking customer segmentation profiling so that you can be confident that you understand who your most profitable customers are and ensuring that you have the right strategies in place when dealing with these highly profitable customers.

So whether you need to build a sophisticated business planning model or you need some back of the envelope calculations to help you answer those challenging questions, we can bring you analytical resources and strategic thinking at a fraction of the cost of the big name consultancies.